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Jamie-Maree Shipton

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East London, England

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Jamie-Maree examines the “rawness of just dressing for no one but yourself, and how a great pair of shoes is just the icing on the cake”

There is a corner of the internet dedicated to vintage Barbie shoes. Specifically, it is a Reddit thread, devoted to collecting these miniature plastic heels so beloved by a fictional toy created in 1959. This is a community like no other, with their emotions ranging from elation: “My Barbie shoes finally arrived 🤩” someone emotes, to vague trolling of Barbie herself: “I'm actually surprised Barbie would wear those at 59”, another deadpans. This might be a chat forum full of trivialities, but it’s no overgrown childlike obsession. No, this is fandom in its essence, a quixotic and romantic form of nostalgia that has awakened the imaginations of women across the world, apparently. 

It’s this metaverse strain of culture that the art director and stylist Jamie-Maree Shipton decided to explore in her photo series that looks at the “culture around Barbie”. In her images, Jamie-Maree examines the “rawness of just dressing for no one but yourself, and how a great pair of shoes is just the icing on the cake”, she tells me, “so in that way, Barbie was a bit of inspiration – she was how a lot of girls learnt to play dress ups when they were young”. An extremely controversial fictional character, Jamie-Marie captures the ways a Barbie doll’s dress-up characteristics encourage women to explore their own style and look at “the different characters we can be as girls, women just by embodying a different outfit.”.

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Their Gaze by Jamie-Maree Shipton

The Australian art director, stylist and photographer has struck a chord with audiences recently for her dexterous approach to capturing fashion, shooting the world around her through style, as she travels to Tibilsi, Milan, Paris and more. Miista founder Laura Villasenin has collected vintage Barbie shoes for years, and sees a structural element to them that many fail to understand. “I collect a lot of vintage Barbie shoes because I am obsessed by shape and the extremes of scale”, she says. In her new collection, the Thais wedge was inspired by Laura’s ever-growing Barbie shoe collection. “Sometimes, when designing, a shape in miniature can look completely different when you scale it up”, she says. The technicalities of making a real-size Barbie shoe were a welcome challenge. “The incline is obviously very high on the Barbie shoes, so to design the shoe in a way that’s walkable and not too uncomfortable, we designed the Thais so the foot is hidden by the wedge.”. 

Jamie-Marie’s approach to still life photography taps humor, wit and an appreciation for naturescapes. Capturing still lifes abroad as she travels to locations including Majorca and Paris, she adds comedy to every image, framing these musings with texture and form. “For me it was more about how a different shoe can create a different character”, she tells me, “even just at home. It was about fun, youth”, and crucial for Jamie-Maree, “sexiness.”.

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