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MIISTA
MIISTA

What’s a luxury product in 2021?

In 2021, we believe it’s important to interrogate what a luxury item actually is. We have a slightly different idea of what a luxury product should be. For us, a luxury fashion item needs to have three things: Use craft methods over technology, be made of the highest quality fabric and take time to make.

Historically, the garment making industry in A Coruna was founded by women. Because of this, we feel it’s important to employ a large majority of women in the production process. You can find out all about our supply chain here.

Here’s what we feel a product needs to be in order to achieve ‘luxury’ status.

IT CAN BE MENDED

We don’t feel you can call a product a luxury item if it cannot be mended. Any piece you buy from us can be mended by our team. We believe in an artisan hand-made approach, and in investing in people over machines. By having our own factory in Spain, we are able to ensure that every stage of the garment making process is made according to handmade methods.

IT TAKES TIME

We take our time with each and every one of our products. We spend as much time as is needed to make every single one of our items by hand. Using mass production tools would save a lot of time, but by using artisans and taking time to discuss every part of the process, each piece is made with patience, consideration and experimentation.

THE HIGHEST QUALITY MATERIALS, WITHOUT THE CARBON FOOTPRINT

We believe that our garments, shoes and accessories must be made from premium material. Our production process takes seven months, longer than industry standards. We source our materials in the EU only and specifically in Italy, Portugal and Spain, significantly cutting down flight time in shipment.

Miista’s Ready-To-Wear Factory in Spain

Our founder Laura Villasenin and her now business partner now, Pablo Villasenin grew up in Galicia, Spain. If you aren’t familiar with this part of the North of Spain, it is historically a location with a storied and political history in clothing manufacturing. Why political? In the 19th Century the garment industry in this region boomed, largely crafts people were hand making ready-to-wear linens for low income people. The arrival of industrialisation depleted the industry. Many factories were also running small farms and they simply didn’t want to be part of a capitalist system of clothing manufacturing and were happy to keep their businesses small in the face of industrialisation. The background of this rich and conflicted industry, thrown on the rocks by the inability to keep up with capitalist technology, has always been in the background of our brand’s vision. If you’ve read our founder’s yearly letters<<ADDLINK, you’ll known that the value of quality over quantity has always been important to Miista.

In 2020 we decided to make one of our biggest investments to date. We acquired a XXADDsize factory for the production of our first ready-to-wear collection, coming in July, in A Coruña, on the Atlantic Cost in the north of Spain. Our reasons for this investment are many, but essentially, we want to bring back the element of handmade craft to radical fashion for everyday people to this part of Spain. We also strongly believe that human intuition is to be valued over automated computer systems. As much as our factory is an investment, so is our ten person team, who we train to manage the entire production process with us.