Roots, Relationships, Craft and Control
BUILDING A BETTER BRAND FROM THE GROUND UP.
As a conscious, slow fashion brand, it’s not enough to talk about our sustainable and social values, we must act and create the positive change we want to see.
This November, we featured in a Vogue Business article that asked the question,
and “invited seven brands to tell the stories of their supply chain traceability journeys through a single garment.” We told ours through a pair of Emile boots. 85% of our raw materails are traceable.
1. Insole
Cardboard
Raw material: Finland
Cardboard supplier: Portugal
Foam
Raw material: Spain
Foam supplier: Spain
Metal shank
Raw material: Spain
Metal shank supplier: Portugal
2. Heel
Inside of the heel
Raw plastic: South Korea
Material supplier: Italy
3. Top piece heel
Raw Thermoplastic
Polyurethane (TPU): Italy
Material supplier: Portugal
4. Back counter
Raw material (cotton): Italy
Back counter: Portugal
5. Reinforcement fabric
Raw material: China
Fabric supplier: Portugal
6. Metal eyelets
Raw material: Italy
Metal eyelet supplier: Portugal
7. Outsole
Leather: Nominated vendor in
Italy (80 per cent) / Nominated
vendor in Pakistan (20 per cent)
8. Leather laces
Raw material: Italy
Production: Miista / Portugal.
9. Zipper
Raw material: China
Zipper supplier: Portugal
10. Upper leather
Raw material: Italy
Leather supplier: Supplier Conceria 800
/ Pisa, Italy
11. Leather lining
Raw hide: Pakistan
Vegetable tanning: Spain
Lining supplier: Curtidos Manuel Sirvent
/ Alicante, Spain
For us, the best way to improve the process, ethically and environmentally, is to take control of as much as the production process as possible.
The fashion industry has long been complicit in selling products that claim to be single origin, ‘Made in the UK’ or ‘Made in Italy’ but in fact, have a long supply chain that suggests something far more complicated. Now, new regulations are in place to offer a more holistic view of products and provide better traceability.
From 2027, companies in the EU will be required to provide a DPP (Digital Product Passport) that allows customers,
through a barcode, to see the provenance of a specific item’s component parts, and give a more transparent picture of what, who and where the raw materials that go into making that product come from.
AT MIISTA, PEOPLE AND CRAFT ARE AT THE HEART OF OUR BRAND
but in the last five years, we’ve doubled down on control of the supply chain too. That’s why, we’re not just offering complete transparency of our products’ supply chain but are building our own.
We still work with EU suppliers and partner companies, with whom we have longstanding, trusted relationships with, and know work with the same rigorous standards, but
BY BUILDING OUR OWN FACTORIES, WE'VE FURTHER SHORTENED OUR SUPPLY CHAIN.
Because the more of the making process we oversee in-house, the less that’s outsourced to third parties, the better our ability to ensure that every part of manufacturing - the labour conditions, the production process, and the materials that things are made from:
