A Traceable Line In The Fashion Supply Chain

Our plan has always been to show and tell. It’s not enough to say that we want to be different; we must show that our social and sustainable values are meaningful through action and then find ways to communicate what we’re doing to our customers.

That’s why we often share videos of what happens in our factories through social media. We’re proud of our making process, the artisans we work with. We want people to see behind-the-scenes, to give an insight into all the different phases and elements that go into the shoes and clothes that we create in Spain and Portugal in our own factory, and partner factories.

We don’t just want to be known for providing the bare minimum, we want to set the standard. Build careers, maintain craft and manufacturing in Europe, show that we’re not another business that’s solely driven by profit. Be a better fashion brand.

What we don’t often share is that our profit is reinvested back into the business. For the last number of years, we’ve been building our own factory.

The more of the production process we control, the less that’s outsourced to third parties. That means, more oversight and the ability to ensure that every part of manufacturing - the labour conditions, the production process, and the materials, every thread, fabric, heel, lace – and their constituent parts, adhere to a similar value system. And that’s what traceability is all about.

In fact, this month, we were featured in a Vogue Business article that asked the question, ‘Is it possible to build a fully traceable outfit?’ and “invited seven brands to tell the stories of their supply chain traceability journeys through a single garment.”