Bursting the Bubble from 2025
IT’S DECEMBER AND WE’RE ALMOST FIT TO BURST.
As 2025 builds to peak holiday season and social demands hit at an all-time high, we’ve been looking for ways to finish the year off right.
This year, there has been much obsessing over bubbles – technological, political and cultural. It’s hard not to feel overwhelmed by content and that so much of it is hot air - overinflated, overrated and overhyped.
So, we invited 23 people from the Miista Crowd, our trusted feedback loop, to indulge in a little creative release – telling us what 2025 bubbles they’d like to burst, as well as sharing what they’d like to see blow up in 2026:
In 2025, we’ve popped a few bubbles of our own.
We burst out of being ‘just a shoe brand’ and have become a fully-fledged ready-to-wear fashion brand. And we’ve continued to take control of our production process.
Starting construction on our next factory because blowing up to us means shortening our supply chain, personally making as many of the products we sell as possible and continuing to centre, people, craft and creativity.
