As 2025 builds to peak holiday season and social demands hit at an all-time high, we’ve been looking for ways to finish the year off right.

This year, there has been much obsessing over bubbles – technological, political and cultural. It’s hard not to feel overwhelmed by content and that so much of it is hot air - overinflated, overrated and overhyped.

We burst out of being ‘just a shoe brand’ and have become a fully-fledged ready-to-wear fashion brand. And we’ve continued to take control of our production process.

Starting construction on our next factory because blowing up to us means shortening our supply chain, personally making as many of the products we sell as possible and continuing to centre, people, craft and creativity.

As 2025 builds to peak holiday season and social demands hit at an all-time high, we’ve been looking for ways to finish the year off right.

This year, there has been much obsessing over bubbles – technological, political and cultural. It’s hard not to feel overwhelmed by content and that so much of it is hot air - overinflated, overrated and overhyped.

We burst out of being ‘just a shoe brand’ and have become a fully-fledged ready-to-wear fashion brand. And we’ve continued to take control of our production process.

Starting construction on our next factory because blowing up to us means shortening our supply chain, personally making as many of the products we sell as possible and continuing to centre, people, craft and creativity.